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Manchester City: The City I Call Home

Client:

Manchester City Football Club

Role:

Strategy, Creative Briefing,
Project Management, Pitching,
Brand Design

Team:

Stuti Sukhani, Hyunna Yoo, Zerlina Lim

Challenge:

Since 2012, Manchester City Football Club has dominated football, winning eight Premiere League titles in twelve years and finishing the 2023 season with a Treble. After a decade of unprecedented success, how can the club grow to become the undisputed number one football club in the U.S. in the next ten years?

Solution:

In unfamiliar places, we all look for a feeling of home, with home not being limited to physical places. We create our homes wherever we go. City I Call Home is a platform for Manchester City F.C. to create a feeling of home for fans in unfamiliar places.

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